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Published August 24 2010 7:34 am

Home pricing is a very subjective matter. More often than not, home sellers are pricing their property with room for negotiation. What they didn't realize is that the more they do that, the more they are pricing themselves out of the sale they want. We are not discussing over-pricing although to some, it may seem very similar.

This topic is best illustrated with numbers as an example:

Assuming that the FAIR MARKET VALUE for your home is approximately $300,000.

In most cases, many homeowners will price their property above $300,000 when placing their home on the market. How much above the fair market value is sufficient though?

In order to make an educated guess, it is important to study the Supply & Demand of the market. A good real estate agent can provide you that information. In addition to that, a home seller should understand the showing activities (as it relates to Supply & Demand). See the chart below:

The showing activity usually peak around the 3rd through 4th week after the home first come on the market. This also concur with the anticipated Supply & Demand. Showing activities usually drops off after the 4th week and begins cooling off. After your home has been on the market for a while (over 90 days), the showing activities become very sporadic.

[Note: You have the strongest chance to sell your home during the first 30 days after you list your home.]

If you have padded room for negotiations on your $300,000 property and it was listed at $349,000, you may have priced yourself out of your price range. A good buyer's agent would recognized that the home (under normal conditions) should sell at $300,000 (a fair market value does not change) but because your home is over 180 days on the market, the buyers may decide to pay you $280,000. $20,000 less than market value.

Had you price your property at $305,000, buyers and their agents would recognize the fair market value at the time when the property first come on the market. When a home first come on the market, it is highly likely that the buyer will pay (or close to fair market value) at $300,000 and you get the highest price you could possibly get.

Coming from a Buyer's perspective: Home buyers when placing their first offer usually test the water to see how low a seller would go. More often than not, it does not mean that it is their final and best offer. A serious buyer recognizes the value versus price. A serious buyer will usually end up paying close to fair market value.

Home sellers: Need to re-think your pricing strategy? It is highly important. Too many times, room for negotiation price the seller out of his/her very own sale he/she so desires.

 

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